There is, presumably, a limited supply of reputation and attention in the world at any point in time. These are the new scarcities—and the world of free exists mostly to acquire these valuable assets for the sake of a business model to be identified later. Free shifts the economy from a focus on only that which can be quantified in dollars and cents to a more realistic accounting of all the things we truly value today.
From Free! Why $0.00 is the Future of Business on Wired.com.
